Open to advisory & exec roles

Denis Do · Commercial leader · Finance × Sales Ops × AI · Singapore

Where APAC strategy meets execution.

15+ years across APAC and EMEA at the intersection of finance, sales operations, and analytics — building the forecasting models, planning frameworks, and AI tooling that turn ambitious growth strategy into execution.

01

Commercial Finance &
Sales Ops at scale

$1B+ regions across 10+ APAC markets.

02

Post-Acquisition Integration

Unified operating models, in 90 days.

03

AI-native analytics & automation

Tableau, R, SQL — and now LLMs.

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About

I turn APAC growth strategy into the systems, numbers, and decisions that make it real.

I help great teams make better decisions — through finance, through sales operations, through insights and increasingly through AI.

Across 15 years on two continents, I've translated growth strategy into plans that hold — managing $1B+ revenue regions, leading post-acquisition integrations, building the Tableau and automation infrastructure that sales leaders actually use, and now designing AI-native workflows that compress what used to take days into hours.

I operate best where ambition outpaces infrastructure — and someone needs to build the rigour, fast, while staying close to the commercial conversation.

15+
Years in finance
$1B+
Revenue regions managed
10+
APAC markets
2
Continents · APAC + EMEA

Want the off-clock version? See what I'm into outside finance →

Experience

A timeline across APAC & EMEA.

Fifteen years of finance, written in moves, mandates, and what each role delivered.

  1. May 2025 — Present · Singapore
    Current

    APAC Finance Director

    adm Indicia · Full-time · On-site
    • Inherited fragmented post-acquisition financial operations across 10+ APAC markets — designed and rolled out a unified commercial operating model in 90 days, consolidating forecasting, reporting, and governance across two organisations.
    • Took ownership of the full APAC forecast cycle — AOP, rolling forecast, pacing, long-range plan — replacing inconsistent country-level inputs with a single executive-grade scenario framework.
    • Embedded profitability gates into every major investment decision by rebuilding deal-economics rigour with Sales and client owners — turning growth allocation from gut-call to data-led.
    • Restructured Commercial Finance, FP&A, and Controllership teams into one operating rhythm — improved data integrity, shortened cycle times, and sharpened cross-functional execution.
    Commercial Finance Sales Ops M&A Integration
  2. Feb 2024 — May 2025 · Singapore

    Finance Director

    Maker Lab · Full-time · On-site
    • Brought executive-grade financial discipline to a fast-moving creative agency — owned close, AR/AP, FP&A, tax, and statutory reporting end-to-end as the executive team's primary financial advisor.
    • Partnered with Directors and CEO to install budget management, controls, and commercial-advisory frameworks — turning ad-hoc reporting into a predictable executive cadence.
    • Surfaced client-contract margin leakage through targeted business analysis — drove corrective pricing and cost actions that protected portfolio profitability.
    Finance Leadership P&L Ownership
  3. Oct 2022 — Feb 2024 · Singapore

    Sales Finance Senior Manager

    X (formerly Twitter) · Full-time · On-site
    • Held JAPAC's $1B+ revenue planning and reporting infrastructure together through the X rebrand and a period of profound business transformation — kept sales leaders informed and accountable while the business itself was restructuring.
    • Ran 4+ planning rounds annually with Sales & Ops partners — set regional and individual sales targets on a quarterly basis across the entire JAPAC organisation.
    • Built Tableau revenue dashboards that scaled from JAPAC to global use across sales and finance teams.
    • Scaled the global sales finance tool through automation in R, SQL, and Apps Script — replaced manual workflows and freed analysts to focus on insight.
    • Translated complex deal economics into clear narratives for Country MDs and senior leadership — directly influenced decisions on pricing, territory, and investment.
    $1B+ region Tableau Python · R · SQL
  4. Jul 2019 — Oct 2022 · Singapore

    Sales Finance Manager

    Twitter · Full-time
    • Set up the reporting, planning, and operating cadence for JAPAC sales finance — scope I was later promoted to lead as Senior Manager.
    • Owned annual and quarterly planning across the region — drafted financial structures for revenue-generating deals across major agencies and advertisers.
    • Established the Tableau + automation stack later adopted globally — set the template for how JAPAC reported revenue.
    JAPAC Sales Finance Automation
  5. Sep 2018 — Jul 2019 · Singapore

    FP&A Manager

    honestbee · Full-time
    • Joined a high-growth APAC startup at a critical funding stage — rebuilt management reporting, consolidation, and the financial models used in investor decks and board updates.
    • Owned quarterly budgeting, forecasting, target setting, and group-level reporting across the region.
    • Built customer-cohort models and KPI dashboards that became the primary lens for tracking unit economics for leadership and investors.
    FP&A Cohort Modelling Investor Decks
  6. May 2015 — Sep 2018 · Singapore

    Treasury Manager

    LVMH Perfumes & Cosmetics · Full-time · 3 yrs 5 mos
    • Owned monthly cash-flow forecasting and rolling treasury reporting for the LFCS platform plus 5 luxury brands (Dior, Guerlain, MUFE, Benefit, Fresh) — became the single source of truth for HQ treasury conversations.
    • Co-led the rollout of a new FX & cash reporting tool and a banking-automated reconciliation system — replaced fragmented manual processes across the platform with one standardised workflow.
    • Prepared Balance Sheet and Cash Flow Statement for LFCS brands during forecast cycles — aligned to parent-company timetables and IFRS standards across multiple cycles per year.
    Treasury SAP BPC 5 brands
  7. Nov 2010 — Feb 2015 · Paris Area, France

    Group FP&A Analyst → Commercial Finance Lead Analyst

    Europcar · Full-time · 4 yrs 4 mos
    • Built financial-contribution models for a €400M corporate-account portfolio across 8 European countries — directly informed Europcar's RFP responses, renegotiations, and pricing decisions.
    • Coordinated month-end across 8 country subsidiaries — consolidated group P&L, BS, debt, and cash-flow reporting on a standardised cadence.
    • Constructed the group's Budget, Forecast, and 3-year strategic plan — and delivered CEO/CFO Investor Relations results quarterly to external stakeholders.
    • Mentored junior analysts and ensured year-end and half-year audited financial statements aligned to IFRS in coordination with internal and external auditors.
    IFRS €400M portfolio Investor Relations
  8. Aug 2008 — Jul 2009 · Brussels Metropolitan Area

    Group Consolidation Assistant

    Consolis · Full-time · 1 yr
    • Supported group consolidation and IFRS reporting using OutlookSoft (SAP) — contributed to year-end consolidated financial statements and ongoing IFRS manual maintenance.
    Consolidation OutlookSoft IFRS
Projects

Selected initiatives & artefacts.

Operating models, dashboards, and AI tooling — the work behind the headlines.

/01 · Integration

Indicia 90-day operating model

Inherited fragmented forecasting and governance across two organisations post-acquisition. Built and shipped a unified commercial operating model — forecast, reporting, governance — within 90 days of deal close.

M&A Operating Model 2025
/02 · Analytics

JAPAC Tableau revenue stack

Rebuilt JAPAC's revenue reporting in Tableau for a $1B+ region. The stack was rolled out company-wide and became the reference reporting layer used by sales leaders globally.

Sales Ops Tableau $1B+ region
/03 · Automation

Sales finance automation platform

Replaced manual sales-finance workflows with automation in R, SQL, and Apps Script — shortening reporting cycles globally and freeing the team to focus on insight, not data prep.

Sales Ops R · SQL Apps Script
/04 · AI · Active

AI-native finance workflows

Designing LLM-assisted variance commentary, scenario generation, and anomaly detection — moving the team from manual narrative-writing to AI-augmented insight across the close cycle.

Claude Prompt Engineering Agents
/05 · Planning

APAC forecast architecture

Owns the full APAC cycle — AOP → rolling forecast → pacing → LRP — across 10+ markets, with a single executive-grade scenario framework that replaced inconsistent country inputs.

Commercial Ops FP&A 10+ markets
/06 · Treasury

LVMH FX & cash tooling

Co-built and rolled out a new FX & cash reporting tool and a banking automated reconciliation system across 5 luxury brands — standardising treasury operations across the platform.

Treasury SAP BPC 5 brands
Skills

The toolkit, by category.

Strategic finance fundamentals, paired with the data and AI stack to act on them.

Strategic Finance

FP&A Budgeting & Forecasting Commercial Finance Post-Acquisition Integration Pricing & Deal Economics Territory Modelling Long-Range Planning Treasury & Cash Flow IFRS Consolidation

Data & Analytics

SQL Python R Tableau Looker Google Sheets / Apps Script Excel modelling Dashboard Design KPI Frameworks

AI & Automation

Building actively
Claude / GPT workflows Prompt Engineering AI-assisted Forecasting Process Automation LLM-powered Reporting Variance Narrative Generation Anomaly Detection Agentic Tooling

Systems & Leadership

SAP BPC OutlookSoft NetSuite Anaplan Cross-Cultural Team Leadership Executive Storytelling Cross-Functional Partnership Coaching & Mentoring
Let's talk

Have a commercial, ops, or AI problem worth solving?

Open to advisory conversations, exec roles, and collaborations across finance, sales operations, and commercial leadership in APAC.

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